Social Media 101: The Chic Way

The Social Media 101 Course formerly known as the social media marketing and content creation academy is your one stop shop for learning and implementing effective social media marketing strategies for your business. This course contains the most up to date and proven marketing and content curation strategies. When you complete this course, you will have confidence in your ability to effectively execute a winning social media plan for your brand and/or business.

 
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Social Media 101 Course Testimonial

Is this the right course for me?

  • Are you a solopreneur or small business owner who is spending countless hours creating social media content getting little to no interaction?
  • Are you feeling overwhelmed by all the different social media platforms you could be using to market your product, service and/or experience?
  • Are you a business owner who knows it’s important to use social media for marketing but don’t know where to start?
  • Are you a business owner who needs support and ideas for creating pictures and graphics that appeal to your ideal client?
  • Are you a business owner who questions whether or not social media marketing ACTUALLY works?
  • Are you a business owner who doesn’t understand how a post, a reel or a LIVE converts to sales?
  • Are you a business owner who wonders if her content as actually attracting the "right" client?  

If you answered, “yes” to any of the following scenarios, then this course has been created (and updated) for you- to simplify marketing for you!

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Ok, but how do I really do all of this!?

First, we want you to know, WE GET IT! As entrepreneurs ourselves we've navigated the messy middle of finding our ideal target audience, writing content that cultivates engagement and adds value and creates trust all while selling our services on social media!  We spent many nights wondering what to post, how to convert our audience into consumers and wondering why our “leads” always turned cold. 

But after years of practice, tweaking, learning, failing forward and implementing over and over we figured out a process (and a proven formula) that works like a DREAM!

These processes and formulas have allowed us (Katy and Melanie) to grow multi-seven figure incomes and was the catalyst for the entire Chic Influencer company and mission.  We have applied our process to the launch of Chic Influencer which has created a seven figure income in under two years!  We want to help YOU create your own success story through social selling, too!

We have been teaching this process to our teams, community members, and clients for the past 9 years.  We decided to take all the individual components that create effective marketing and package it all into a one-stop shop for any business owner who wants to know the complete process for marketing any idea, product, service or experience and increasing the bottom line.

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Social Media 101 Course Testimonial

Nine years in the making!

We have been teaching this process to our teams, community members, and clients for the past 9 years.  We decided to take all the individual components that create effective marketing and package it all into a one-stop shop for any business owner who wants to know the complete process for marketing any idea, product, service or experience and increasing the bottom line.

That’s how our newest course, Social Media 101: The Chic Way, came to be! The Social Media 101: The Chic Way is our process from start to finish ALL in one place.

When you purchase this course, you have your own unique log in to access every single training module, resource and guide that we have created for life!

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This course will teach you how to:

  • Choose the best social media platform to leverage your business
  • Set up your social media platforms for business success
  • Identify your ideal target audience and your niche
  • Set realistic and attainable social media goals that are aligned to your business goals
  • Create social media content that supports your business goals
  • Craft your captions for each post in a way that captivates and engages your reader
  • Create a marketing theme for your product, service or experience launch
  • Plan a week content in less than an hour so that you are supporting your business goals
  • Maximize Instagram and Facebook stories for increased conversion
  • Create an engaged audience that continually comes back to consume your content
  • Convert your followers and viewers into paying customers
  • How to find, engage and create new connections with your ideal target client
  • Analyze insights and identify your sweet spot with what you have to offer
  • Leverage the trends of social media marketing and storytelling
  • Create canva stories, templates, reels, IGTVs and more

We are peeling back every single layer of our process and giving you step-by-step directions for social media marketing and social selling.  We have included everything from how to set up your accounts to creating the actual graphics to writing amazing content captions. 

We even spent an entire portion of the training talking about the back-end marketing strategies (email campaigns) that support what you see on the front end (social media). 

Imagine confidently having conversations  with potential clients without feeling spammy or too forward!

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Social Media 101 Course Testimonial

We've thought of every angle that is needed for effective social selling and included it in this course!

  • Imagine being able to spend less than 30 minutes creating your social media posts each day!
  • Imagine being able to lay out an entire week of content in under one hour in your weekly planning sessions.
  • Imagine creating content that brings you new ideal prospects right to your inbox!
  • Imagine feeling empowered instead of overwhelmed by all the social media platforms!

We are so excited for you to experience the newest course, Social Media 101: The Chic Way!!!

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Enrollment is open only for a limited time

When you purchase the course you will get access to 8 in-depth lessons and resources:

  • Preparing Your Social Media Platforms for Business
  • The Signature Style
  • Aligning Your Content to Achieve Your Business Goals
  • Aesthetics and Copywriting Marketing Focus
  • Content Creation
  • Instagram and Facebook Stories
  • Cultivating a Comeback Audience
  • Plan, Reflect, Refine, Tweak & Implement
  • How to use Instagram Reels for business
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And Because We Promise Not To Hold Back, We've Included a Few Bonus Materials Too!

Included within the course is:

Templates for successful Instagram and Facebook stories (valued at $39). 

Bonus training on what your brand thumbprints are and why they are important (valued at $200).

Our signature PIES training that walks you through how to make sure that each piece of content serves a very specific purpose related to your marketing goals  (valued at $200).

18 additional resources such as a copywriting worksheet, social media graphics bundle, PIES story sets, the script vault and more (valued over $999).

For frequently asked questions, please visit our FAQ at the bottom of this page.

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Frequently Asked Questions

Although it isn't required, the planner is a perfect companion to this course since we reference it throughout the training. You can place your order for the planner and/or time blocker here:
https://shop.chicinfluencer.com/

Not exactly! It has all been updated and revamped to include the latest trends. We have extensively updated the content to reflect the evolution of social media!  

Due to the extensive updates and additional content, we are unable to provide access to those who've purchased the original course 

Unfortunately, we are unable to give access to only updates since it is woven in throughout the entire course. 

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